Privacy Policy

Last updated: 7 October 2026

Avazona Agency respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how Avazona Ltd, trading as Avazona Agency (“Avazona,” “we,” “us,” or “our”), collects, uses, stores, shares, and protects personal information when you visit our website, use our portal, communicate with us, purchase our services, or otherwise interact with our business.

This Privacy Policy also explains your rights regarding your personal information and how you can contact us with privacy-related questions or requests.

1. Who We Are

Avazona Agency is operated by Avazona Ltd, a company based in the United Kingdom.

For the purposes of applicable UK data protection legislation, including the UK General Data Protection Regulation (“UK GDPR”) and the Data Protection Act 2018, Avazona Ltd is generally the data controller of personal information collected through our website, portal, communications, and services.

2. Scope of This Privacy Policy

This Privacy Policy applies to personal information collected when you:

• visit our website or other websites and portals operated by Avazona;
• create or use an Avazona portal account;
• contact us through email, telephone, messaging platforms, contact forms, or social media;
• request pricing, publication information, proposals, or quotations;
• purchase or enquire about our public relations, media placement, content, marketing, or related services;
• provide information about yourself, your business, your clients, representatives, employees, founders, executives, or other individuals for a campaign;
• subscribe to communications or marketing from us;
• work with us as a client, supplier, contractor, publisher, media partner, or other business contact; or
• otherwise interact with Avazona.

This Privacy Policy does not govern the independent privacy practices of third-party publications, publishers, websites, payment processors, social media platforms, or other third parties.

3. Personal Information We May Collect

The information we collect depends on how you interact with Avazona.

Contact and Identity Information

We may collect information such as your name, company name, position, email address, telephone number, billing address, business address, and other contact information.

Account Information

If you use our portal or another account-based service, we may collect your email address, account identifier, login-related information, account preferences, and records relating to your use of the account.

Passwords may be processed through systems used to provide authentication and account access. You are responsible for keeping your login credentials confidential.

Client and Campaign Information

When providing public relations, content, media placement, marketing, or related services, we may receive information such as:

• names and professional biographies;
• job titles and company affiliations;
• company information;
• photographs and other media;
• social media profiles;
• websites and professional links;
• press releases;
• interviews and quotations;
• articles, drafts, supporting materials, and background information;
• awards, qualifications, career histories, and professional achievements;
• information relating to proposed or completed media coverage; and
• factual documentation or sources provided to support statements contained in an article or campaign.

Some of this information may relate to individuals other than the person purchasing our services.

Transaction and Billing Information

We may collect information necessary to process orders, subscriptions, invoices, refunds, and payments.

This may include your billing name, billing address, transaction amount, invoice information, payment status, and transaction references.

Where payments are processed through a third-party payment provider, payment card information may be collected and processed directly by that provider rather than by Avazona.

Communications

We may retain communications between you and Avazona, including emails, messages, enquiries, support requests, feedback, publication instructions, approvals, revision requests, complaints, and other correspondence.

Website and Technical Information

When you visit our website or portal, certain technical information may be collected automatically, including your:

• IP address;
• browser type;
• device type;
• operating system;
• approximate location derived from IP address;
• referring website;
• pages viewed;
• date and time of visits;
• interactions with our website or portal; and
• cookie or similar technology identifiers.

Marketing Information

We may maintain information about your marketing preferences, including whether you have subscribed to or opted out of certain communications.

Publicly Available Information

In connection with PR, media placement, due diligence, verification, or campaign preparation, we may collect professional or business-related information from publicly available sources.

These sources may include company websites, professional profiles, publication websites, press releases, public databases, search engines, government records, and other publicly accessible sources where appropriate.

4. How We Collect Personal Information

We may obtain personal information directly from you when you contact us, create an account, purchase a service, complete a form, provide campaign materials, communicate with our team, or otherwise interact with Avazona.

We may also receive information from:

• clients and their representatives;
• agencies acting on behalf of their clients;
• publishers and media partners;
• referral partners;
• contractors and service providers;
• publicly available sources; and
• other individuals or organisations involved in providing or requesting our services.

Where a client provides personal information relating to another individual, such as a founder, executive, employee, spokesperson, or client, the person providing that information is responsible for ensuring that they have an appropriate basis for sharing it with us.

5. How We Use Personal Information

We may use personal information for the following purposes.

Providing Our Services

We process information to provide requested PR, media placement, marketing, content, publication, consulting, portal, and related services.

This may include preparing articles, reviewing materials, submitting content to publishers, managing orders, communicating with publications, processing requested revisions, delivering live publication links, and providing client support.

Our lawful basis will normally be performance of a contract, taking steps at your request before entering into a contract, or our legitimate interests in operating and delivering our services.

Responding to Enquiries

We use contact and communication information to respond to enquiries, prepare quotations, provide publication information, discuss potential campaigns, and communicate about services.

Our lawful basis may be taking steps before entering into a contract or our legitimate interests in responding to business enquiries.

Managing Accounts and Portal Access

We may process account information to create and administer portal accounts, authenticate users, maintain account security, provide access to pricing and publication information, and manage account preferences.

Our lawful basis may be contractual necessity or our legitimate interests in operating our services securely and efficiently.

Processing Payments and Maintaining Financial Records

We process transaction and billing information to collect payments, issue invoices, administer subscriptions, process refunds, maintain accounting records, and comply with tax and financial obligations.

Our lawful bases may include performance of a contract and compliance with legal obligations.

PR and Media Placement Activities

Where you engage us to arrange media coverage, we may disclose relevant information and campaign materials to publishers, journalists, editors, media companies, distribution providers, and other parties necessary to evaluate, prepare, approve, or publish the requested content.

Depending on the campaign, information intended for publication may become publicly available.

Our lawful basis will generally be performance of our contract with you and our legitimate interests in delivering the requested campaign.

Verification and Editorial Review

We may review publicly available information or supporting documents to verify statements, qualifications, company information, professional history, or other claims included in content submitted for publication.

This may be necessary because publishers may require independent verification before accepting an article.

Our lawful basis is generally our legitimate interests in ensuring accuracy, complying with publisher requirements, reducing legal and reputational risk, and providing reliable services.

Improving Our Services

We may analyse website usage, customer feedback, enquiries, and service performance to improve our website, portal, publication database, customer experience, internal processes, and services.

Where this involves non-essential cookies or similar technologies, we will seek consent where required by applicable law.

Security, Fraud Prevention, and Misuse

We may process information to secure our website and portal, detect unauthorised access, investigate suspicious activity, prevent fraud or abuse, and protect Avazona, our clients, partners, and systems.

Our lawful basis is generally our legitimate interest in protecting our business and users.

Legal and Regulatory Purposes

We may use or retain information where necessary to comply with applicable laws, respond to lawful requests, establish or defend legal claims, enforce agreements, resolve disputes, and protect our legal rights.

The applicable lawful basis may include legal obligation or legitimate interests.

Marketing and Business Communications

Where legally permitted, we may contact existing or prospective business customers regarding Avazona services, new publication opportunities, pricing, offers, service updates, or other relevant business information.

Where consent is required, we will rely on consent.

Where applicable law permits business marketing based on legitimate interests, we may rely on those legitimate interests while respecting your right to object or unsubscribe.

You may opt out of marketing communications at any time.

6. Information Intended for Publication

An important part of Avazona’s services involves arranging media coverage and publication of articles.

If you provide personal information, photographs, quotations, biographies, company details, social media profiles, professional histories, or other information for inclusion in an article or press campaign, that information may be shared with publishers and ultimately made publicly available.

Once content is published by an independent publisher, it may:

• appear on publicly accessible websites;
• be indexed by search engines;
• be shared on social media;
• be syndicated or republished;
• appear in archives or caches; or
• be copied or referenced by third parties.

Avazona does not control how independent publishers, search engines, archives, or third parties subsequently process publicly available information.

Requests to edit or remove published information may therefore be subject to the policies, editorial discretion, technical capabilities, and legal obligations of the relevant publisher or third party.

7. Who We May Share Personal Information With

We may share personal information where reasonably necessary with categories of recipients including:

Publishers and Media Partners

We may share information with publishers, journalists, editors, media companies, and distribution partners where required to review, prepare, approve, distribute, or publish content.

Technology and Hosting Providers

We may use companies that assist us with website hosting, cloud storage, email, portal infrastructure, communications, security, databases, analytics, and other technology services.

Payment and Financial Service Providers

We may share information where necessary to process payments, subscriptions, invoices, refunds, or financial transactions.

Professional Advisers

We may disclose information to accountants, auditors, consultants, lawyers, insurers, and other professional advisers where reasonably necessary.

Contractors and Service Providers

We may work with writers, editors, researchers, designers, campaign managers, administrators, and other service providers who assist us in delivering our services.

Government Authorities and Regulators

We may disclose information where required by applicable law, regulation, court order, or lawful governmental request.

Business Successors

If Avazona or substantially all of its relevant business or assets is acquired, reorganised, merged, or transferred, information may be disclosed as part of that transaction, subject to appropriate safeguards.

We require service providers processing personal information on our behalf to handle information appropriately and in accordance with applicable data protection requirements.

8. International Data Transfers

Avazona operates internationally and works with clients, publishers, contractors, technology providers, and business partners in multiple countries.

As a result, personal information may sometimes be accessed, processed, or transferred outside the United Kingdom.

Where UK data protection laws require safeguards for an international transfer, we will take appropriate steps designed to ensure an adequate level of protection.

Depending on the circumstances, these measures may include:

• transferring information to a country recognised as providing adequate protection;
• using approved contractual safeguards; or
• relying on another lawful transfer mechanism available under UK data protection law.

9. Cookies and Similar Technologies

Our website or portal may use cookies and similar technologies.

Cookies are small files or identifiers stored on or accessed from your device that can help websites function, remember preferences, measure usage, improve performance, or support marketing activities.

Cookies may include:

Strictly Necessary Cookies

These are required for essential website functionality, security, authentication, account access, or requested services.

Functional Cookies

These are used to remember choices or preferences and provide enhanced functionality.

Analytics Cookies

These may be used to understand how visitors interact with our website and improve performance and usability.

Advertising or Marketing Cookies

Where used, these may help measure campaigns or provide more relevant marketing.

Where required by law, non-essential cookies will not be activated until you have provided appropriate consent.

You can manage available cookie preferences through our cookie controls where provided. You can also control cookies through your browser settings.

Blocking certain cookies may affect the functionality of parts of our website or portal.

10. Marketing Communications

You may receive marketing or business development communications from us where you have requested them or where we otherwise have a lawful basis to send them.

You may unsubscribe from marketing communications at any time by using an unsubscribe option included in the communication, where available, or by contacting us at:

info@avazona.com

Opting out of marketing communications will not prevent us from sending necessary service-related communications, such as account notifications, order updates, invoices, security notices, or messages concerning an active campaign.

11. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including to:

• provide services;
• maintain appropriate business records;
• resolve disputes;
• enforce agreements; and
• meet legal, accounting, tax, and regulatory obligations.

The exact retention period depends on the type of information and the reason it is being processed.

Financial, invoicing, contractual, and tax-related records may be retained for the period required under applicable UK law.

Client correspondence, campaign records, orders, approvals, publication documentation, and supporting materials may be retained where reasonably necessary to maintain records of services delivered or address subsequent questions or disputes.

Marketing information may be retained until you unsubscribe or object, after which we may retain limited information necessary to record and respect your opt-out preference.

When personal information is no longer required, we may securely delete, anonymise, or otherwise dispose of it.

Information published by independent media organisations is subject to the publisher’s own retention, archival, and editorial practices.

12. Security

We take reasonable technical and organisational measures designed to protect personal information against:

• unauthorised access;
• alteration;
• disclosure;
• destruction;
• accidental loss; and
• misuse.

These measures may include access controls, password protections, secure hosting arrangements, authentication procedures, account restrictions, backups, and appropriate internal processes.

However, no internet transmission, electronic storage system, or online service can be guaranteed to be completely secure.

You should use strong passwords, protect your account credentials, and contact us promptly if you believe your Avazona account or communications with us have been compromised.

13. Your Data Protection Rights

Depending on your location and the circumstances in which we process your information, you may have rights under applicable data protection law.

Under UK data protection law, these can include the right to:

• request access to personal information we hold about you;
• request correction of inaccurate or incomplete information;
• request deletion of your personal information in certain circumstances;
• request restriction of processing in certain circumstances;
• object to processing based on legitimate interests;
• object to direct marketing;
• request transfer of certain information to you or another organisation where the right to data portability applies;
• withdraw consent at any time where processing is based on consent; and
• exercise applicable rights relating to decisions based solely on automated processing.

These rights are not absolute and may be subject to legal exemptions.

For example, we may need to retain certain information to comply with a legal obligation, establish or defend legal claims, maintain financial records, or fulfil another lawful purpose.

Withdrawing consent does not affect the lawfulness of processing carried out before consent was withdrawn.

14. How to Exercise Your Rights

To exercise a privacy right or ask a question about how we process your information, please contact us at:

info@avazona.com

Please provide enough information for us to understand and respond to your request.

We may need to verify your identity before releasing information or acting on certain requests to help protect personal information from unauthorised access.

We will respond within the timeframe required by applicable data protection law.

15. Complaints

If you have concerns regarding our use of your personal information, we encourage you to contact us first so that we can investigate the matter.

If you are in the United Kingdom, you also have the right to lodge a complaint with the Information Commissioner’s Office (“ICO”), the UK supervisory authority for data protection matters.

You may also have the right to complain to a data protection authority in another jurisdiction where applicable.

16. Third-Party Websites and Publishers

Our website may contain links to third-party websites, publishers, social media platforms, payment services, or other external services.

Following a third-party link may allow that third party to collect or process information about you.

Avazona does not control independent third-party websites and is not responsible for their privacy practices.

We encourage you to review the privacy policies of any third-party websites or services you use.

17. Information About Other People

If you provide us with personal information about another person, such as a client, founder, employee, executive, spokesperson, business partner, or other individual, you should ensure that you are permitted to provide that information to us for the intended purpose.

Where appropriate, you should also make the individual aware that their information may be provided to Avazona and may be shared with relevant publishers or service providers as part of the requested campaign.

18. Sensitive Personal Information

Our services do not generally require clients to provide sensitive or special-category personal information.

We ask that you avoid providing sensitive information unless it is genuinely necessary for the requested service and there is an appropriate lawful basis for doing so.

If sensitive information is required for a particular campaign, we will handle it in accordance with applicable data protection requirements.

19. Children's Privacy

Our services are primarily intended for businesses, professionals, agencies, founders, executives, and other commercial users and are not directed toward children.

If we become aware that personal information relating to a child has been provided to us in circumstances where it should not have been collected or processed, we will take appropriate steps in accordance with applicable law.

20. Automated Decision-Making

Where we use automated technologies in connection with our website or business processes, applicable data protection rights will be respected.

If Avazona carries out solely automated decision-making that produces legal or similarly significant effects on an individual, we will provide any additional information required by applicable law.

21. Business Transfers

If Avazona undergoes a merger, acquisition, restructuring, financing transaction, sale of assets, or similar corporate transaction, personal information may be disclosed to advisers, prospective purchasers, investors, or successor entities where reasonably necessary.

Any such processing will remain subject to applicable data protection requirements.

22. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to:

• our services;
• business practices;
• technologies;
• legal obligations; or
• regulatory requirements.

The most recent version will be published on our website, and the “Last updated” date at the top of this page will indicate when the policy was most recently revised.

Where a change materially affects how we use personal information, we will take appropriate steps to notify affected individuals where required.

23. Contact Us

If you have questions about this Privacy Policy, our handling of personal information, or your privacy rights, please contact:

Avazona Ltd trading as Avazona Agency
Unit 62, 67 Viewforth
Edinburgh EH10 4LQ
United Kingdom

Email: info@avazona.com
Telephone: +1 315 824 4010
Website: https://avazona.com/