Terms of Service

Last updated: 15 October 2026

These Terms of Service (“Terms”) govern the purchase and use of services provided by Avazona Ltd, trading as Avazona Agency (“Avazona,” “we,” “us,” or “our”).

By purchasing a service, accepting a quotation or proposal, subscribing to a program, making payment against an invoice, creating an order through our website or portal, or otherwise instructing us to begin work, you (“Client,” “you,” or “your”) agree to these Terms.

Please read these Terms carefully before purchasing any service.

Where a separate written proposal, quotation, order form, invoice, or agreement contains terms that differ from these Terms, the specific terms stated in that document will apply to the extent of the conflict.

Nothing in these Terms limits any rights that cannot legally be excluded under applicable consumer law.

1. About Avazona

Avazona Agency is operated by Avazona Ltd, a company based in the United Kingdom.

Avazona provides public relations, media placement, branding, content, digital marketing, online reputation, web development, and related services to businesses, agencies, entrepreneurs, professionals, and individuals.

Our services may involve working with independent publishers, media outlets, journalists, editors, distribution networks, technology providers, designers, writers, contractors, and other third-party service providers.

2. Services We Offer

Avazona's services may include:

• individual media placements;
• media placement packages;
• featured articles;
• interview articles;
• press release distribution;
• Star Feature Program;
• The GAP Method;
• Google Knowledge Panel services;
• Wikipedia page creation;
• podcast appearances;
• print magazine placements;
• website development;
• social media management;
• content writing;
• blog writing;
• social media content;
• branding and online presence services; and
• other PR, media, marketing, or digital services offered through our website, portal, proposals, quotations, or invoices.

The exact scope of a service is determined by the description provided at the time of purchase.

MEDIA PLACEMENTS

3. Single Media Placements

Clients may purchase individual media placements without subscribing to a package or retainer.

A placement may be offered as a:

• featured article;
• interview;
• company feature;
• founder or executive profile;
• thought leadership article;
• sponsored or branded article;
• contributor article; or
• another format specified before purchase.

The publication, price, approximate turnaround time, link type, placement type, and other available information will normally be displayed in our portal, quotation, invoice, or communication with the Client.

Unless expressly stated otherwise, the price agreed at the time of purchase is the final amount charged by Avazona for that service.

No additional VAT or tax is added by Avazona unless required by law or disclosed before purchase.

4. Guaranteed Publication or 100% Refund

For individual media placements and eligible placement packages, our principle is straightforward:

Guaranteed publication or 100% refund.

If a publication rejects the Client or the submitted article and we are unable to complete the purchased placement, we will initially offer the Client an alternative publication.

The Client may either:

1. accept the replacement publication; or
2. request a 100% refund for the rejected placement.

If the Client chooses a refund following a publisher rejection, Avazona will refund the full amount paid for that placement.

No content writing fee will be deducted where the refund results from a publisher rejecting the Client, article, topic, background, or campaign.

This guarantee applies to the publication deliverable itself and does not guarantee any specific commercial, marketing, SEO, reputation, or search-engine result.

5. Publisher Review and Rejection

Every publication has its own editorial standards, policies, risk criteria, and approval processes.

A publisher may reject an article or Client because of matters including, but not limited to:

• article content;
• unsupported claims;
• insufficient verification;
• legal history;
• lawsuits;
• regulatory matters;
• controversial subjects;
• negative media;
• industry restrictions;
• editorial policies;
• promotional language;
• medical or financial claims;
• publication-specific guidelines; or
• any other concern identified during editorial review.

A publisher rejection does not automatically mean the Client has violated these Terms.

Where a publisher rejects a placement, Avazona will follow the replacement or refund process described in these Terms.

6. Article Writing and Client Approval

Where content writing is included with a media placement, Avazona will prepare or coordinate preparation of the article based on information supplied by the Client.

Unless otherwise agreed, the Client will be given an opportunity to review and approve the article before submission to the publication.

Revisions

Avazona offers unlimited reasonable revisions to the draft before submission where content writing is included with the purchased placement.

Revisions must remain reasonably consistent with:

• the originally agreed topic;
• publisher requirements;
• factual accuracy;
• applicable law; and
• the scope of the purchased service.

A request to create an entirely different article, change the featured person or company, or substantially change the campaign after completion of the original draft may be treated as a new assignment.

Publisher-requested revisions

If a publisher requests substantive changes after the Client has approved the article, Avazona will inform the Client and seek approval for the updated version before publication.

Avazona will not knowingly approve substantive publisher-requested changes to the body of an article on the Client's behalf without Client approval.

However, certain publisher-controlled presentation elements are outside Avazona's control, as explained below.

7. Publisher-Controlled Elements

Media outlets are independent third parties.

Unless expressly guaranteed in writing for a particular order, Avazona cannot guarantee that any of the following will remain unchanged:

• headline or title;
• subheadline;
• article URL;
• category;
• author or byline;
• contributor attribution;
• images;
• image captions;
• article formatting;
• placement location;
• homepage visibility;
• disclosure wording;
• sponsored labels;
• contributor labels;
• branded-content labels;
• editorial labels;
• link attributes;
• dofollow or nofollow status;
• anchor text;
• number of links permitted;
• publication design;
• indexing;
• search-engine visibility;
• Google News inclusion;
• publication policies; or
• other publisher-controlled features.

Information shown in our portal regarding editorial placement, sponsored status, dofollow links, indexing, publication format, and similar attributes reflects the information available to Avazona at that time.

Publishers may change their policies at any time.

For example, an outlet that currently provides dofollow links may later convert links to nofollow, or a publication that currently publishes content without a sponsored label may introduce a disclosure label in the future.

Such changes are made by the publisher and are outside Avazona's control.

8. Publication Turnaround Times

Any turnaround time (“TAT”) displayed on our website, portal, quotation, email, invoice, message, or other communication is an estimate unless expressly stated to be guaranteed in writing.

Publication timelines can be affected by:

• editorial review;
• requests for revisions;
• claim verification;
• legal review;
• publisher workload;
• holidays;
• breaking news;
• technical issues;
• Client response time;
• publisher policy changes; or
• other circumstances outside Avazona's direct control.

A placement estimated to take several days may therefore take longer.

A delayed publication does not constitute non-delivery while the placement remains actively under review or in production.

If the selected publication ultimately cannot publish the article, the replacement/refund provisions of these Terms will apply.

PERMANENCE GUARANTEE

9. One-Year Publication Permanence Guarantee

Unless expressly stated otherwise, eligible media placements purchased from Avazona include a one-year publication permanence guarantee.

The guarantee begins on the date the article is first published.

If an eligible article is removed from the publication's website within one year of publication, Avazona will provide the following remedies in order.

Step 1 — Republication

Avazona will first attempt to have the article restored or republished by the original publication.

Most removal issues are addressed at this stage.

Step 2 — Replacement

If republication is not possible because, for example, the publication:

• is no longer available;
• has stopped accepting the relevant type of content;
• has permanently removed the article;
• has discontinued its placement service; or
• cannot restore the article,

Avazona will provide replacement placement credit equal to the original purchase value.

For example, if the Client purchased a placement for $4,995, the Client may select:

• another publication priced at up to $4,995; or
• multiple publications whose combined current Avazona price does not exceed $4,995.

The replacement value cannot exceed the amount originally paid unless the Client pays the difference.

No cash refund for post-publication removal

Once an eligible article has been successfully published, the remedies under the permanence guarantee are republication or replacement placement credit.

The one-year permanence guarantee does not provide a cash refund for an article that was successfully published and subsequently removed.

After one year

After the first anniversary of publication, the permanence guarantee expires.

Avazona does not guarantee that a third-party publication will retain an article indefinitely.

10. Services Excluded From the One-Year Permanence Guarantee

The one-year permanence guarantee applies only to eligible media placements unless otherwise stated.

It does not apply to:

1. press release distribution;
2. publications where a specific article lifespan was disclosed before purchase;
3. Google Knowledge Panel services;
4. Wikipedia services;
5. podcast appearances;
6. print-only media;
7. social media services;
8. website development;
9. marketing or branding services;
10. other non-publication services; or
11. any service expressly sold with a different guarantee.

Where a particular publication is sold with a stated lifespan, that stated lifespan replaces the standard one-year guarantee.

11. Indexing and Search Engine Visibility

Publication and indexing are separate matters.

Avazona does not control Google, Bing, other search engines, AI platforms, or third-party indexing systems.

We therefore do not guarantee:

• Google indexing;
• how quickly an article will be indexed;
• permanent indexing;
• Google News inclusion;
• search rankings;
• keyword rankings;
• featured snippets;
• Knowledge Graph inclusion;
• backlinks remaining indexed;
• traffic;
• Domain Authority;
• Domain Rating;
• SEO improvement;
• AI citations;
• ChatGPT citations;
• Gemini citations;
• Claude citations; or
• any other search or AI visibility outcome.

An article remaining live on the publisher's website satisfies the permanence requirement even if a search engine later deindexes the page.

PRESS RELEASE DISTRIBUTION

12. Press Release Distribution

Avazona offers press release writing and/or distribution services through third-party newswire and syndication networks.

The specific distribution package and expected network will be described at the time of purchase.

Press release distribution does not carry Avazona's standard one-year permanence guarantee.

Press releases may be:

• syndicated automatically;
• republished by participating websites;
• removed or archived by individual websites;
• moved to different URLs;
• modified for formatting;
• deindexed from search engines; or
• retained for different periods depending on the receiving website.

Avazona does not guarantee that every website in a distribution network will publish, index, or permanently retain a press release.

The distribution itself is the primary deliverable unless otherwise stated.

STAR FEATURE PROGRAM

13. Star Feature Program

The Star Feature Program is Avazona's recurring media feature program.

Current standard pricing

Monthly Plan: $295 per month

Annual Plan: $2,340 per year, equivalent to $195 per month

Avazona may also offer promotional, three-month, six-month, agency, legacy, or other fixed-term plans. Where offered, the price and commitment shown in the applicable proposal, invoice, portal, or checkout will govern that subscription.

What's included

For each active paid month, the Star Feature Program generally includes:

• content writing;
• one media placement from Avazona's designated Star Feature Program publication list; and
• a magazine-cover-style social media graphic relating to the feature.

The Client selects the publication from the list made available for the program at that time.

The Star Feature Program does not provide unlimited access to every publication offered by Avazona.

Publications included in the program may change over time based on availability, editorial policies, pricing, or publisher relationships.

Where a publication becomes unavailable before a Client's placement is completed, Avazona may offer another available publication from the applicable program list.

Subscription pricing

The price applicable when the Client subscribes remains applicable for the purchased billing period unless otherwise agreed.

Future subscription pricing and offers may change without affecting services already paid for.

THE GAP METHOD

14. The GAP Method

The GAP Method is Avazona's comprehensive branding and online-presence program.

It differs from a conventional media placement package because the program is focused on improving and developing the Client's overall digital presence rather than delivering one identical service every month.

Current standard pricing

Monthly: $1,995 per month

Six-Month Program: $9,995

Other durations, custom packages, or promotional pricing may be offered through a proposal or quotation.

Potential services

Depending on the Client's needs, strategy, existing digital presence, and selected package, The GAP Method may include activities such as:

• website development or improvement;
• social media management;
• content writing;
• website blog content;
• social media content;
• media publications;
• public relations activities;
• Google Knowledge Panel work;
• online presence development;
• branding strategy;
• digital profile improvements; and
• other services identified as useful to the Client's strategy.

No identical monthly deliverable

The GAP Method is a strategic branding program.

Unless a proposal expressly guarantees a particular deliverable or quantity, the Client understands that Avazona does not promise that every listed service will be delivered every month.

Activities may vary from month to month depending on:

• the Client's existing presence;
• campaign stage;
• strategic priorities;
• progress;
• available opportunities;
• third-party requirements; and
• the work Avazona reasonably considers appropriate to the campaign.

For example, one period may involve significant website and content work while another may focus more heavily on publications or social media.

GOOGLE KNOWLEDGE PANEL

15. Google Knowledge Panel Services

Avazona may provide services intended to assist with the creation, establishment, improvement, or verification of a Google Knowledge Panel.

Google Knowledge Panels are controlled by Google.

Avazona does not own Google and cannot permanently control whether a Knowledge Panel remains active, what information Google displays, or how Google modifies its systems or eligibility criteria.

One-month deletion guarantee

Where Avazona successfully delivers a Google Knowledge Panel, it includes a one-month money-back guarantee in the event the panel is deleted, unless different terms were expressly agreed for that order.

The one-month period begins when the delivered Knowledge Panel becomes live.

After the one-month guarantee period, continued availability of the panel is controlled by Google and is not guaranteed by Avazona.

WIKIPEDIA

16. Wikipedia Page Creation

Avazona may provide Wikipedia research, writing, submission, page creation, or related services.

Wikipedia is an independent third-party platform governed by its own policies and community of editors.

Avazona cannot permanently control:

• whether a Wikipedia page remains live;
• edits made by independent Wikipedia editors;
• changes to Wikipedia policies;
• changes to article wording;
• deletion nominations;
• page protection;
• citation requirements; or
• future editorial decisions.

One-month deletion guarantee

Where Avazona successfully delivers a Wikipedia page, the service includes a one-month money-back guarantee in the event the page is deleted, unless different terms were expressly agreed.

The one-month period begins when the page is successfully created and publicly accessible.

After that period, Avazona cannot guarantee permanent retention because Wikipedia remains under the control of its independent editorial community.

PODCASTS, PRINT, WEBSITE AND SOCIAL MEDIA

17. Podcast Appearances

Podcast services may involve arranging or coordinating an appearance with an independent podcast or media producer.

Schedules, recording dates, release dates, episode editing, titles, distribution, platform availability, and episode permanence may be controlled by the podcast producer.

Unless expressly stated otherwise, podcast appearances are not covered by the one-year publication permanence guarantee.

18. Print Magazine Services

Avazona may arrange print magazine features, interviews, covers, or other placements.

The specific publication, edition, format, expected publication period, and deliverables will be stated in the relevant order, proposal, or quotation.

Print distribution quantities, availability, retail distribution, editorial formatting, and continued availability of physical editions are controlled by the applicable publisher.

Any digital version of a print feature is subject to the terms expressly provided for that order.

19. Website Development

Website development services will be performed according to the scope described in the applicable proposal, quotation, invoice, or written agreement.

The Client is responsible for providing requested materials, approvals, access, credentials, brand assets, text, photographs, and other information reasonably required to complete the project.

Delays caused by missing Client materials or approvals may extend the estimated delivery timeline.

Unless expressly included, ongoing hosting, maintenance, security monitoring, domain registration, third-party software subscriptions, premium plugins, or future website updates are not automatically included with a website development project.

20. Social Media Management

Social media management services may include content creation, posting, scheduling, account management, graphics, captions, strategy, or other activities described in the applicable order or proposal.

Avazona does not guarantee:

• follower growth;
• engagement levels;
• reach;
• impressions;
• leads;
• sales;
• viral content;
• platform verification; or
• continued availability of any social media account.

Social platforms control their own algorithms, moderation decisions, reach, account policies, and technical systems.

PRICING AND PAYMENTS

21. Pricing

Prices displayed in Avazona's portal, website, proposal, quotation, or invoice may change from time to time.

Price changes apply to future purchases.

Once a service has been fully paid for, subsequent changes to Avazona's standard pricing will not change the agreed price of that existing order.

For example, if a Client pays $4,995 for a particular publication and Avazona later increases the publication's price, the already-paid order remains subject to the original $4,995 purchase price.

If the originally purchased publication becomes unavailable, the replacement/refund provisions of these Terms apply.

Unless stated otherwise:

• prices are quoted in United States dollars (USD);
• the price displayed or quoted is the amount charged by Avazona; and
• no additional VAT or tax is added by Avazona unless required by applicable law or disclosed before purchase.

The Client remains responsible for any taxes, duties, bank fees, currency conversion costs, or similar charges independently imposed by the Client's bank, payment provider, or jurisdiction.

22. Payment

Unless expressly agreed otherwise in writing, Avazona requires 100% payment upfront before beginning work.

Avazona does not operate on a standard 50/50 payment arrangement or payment-after-publication basis.

Payment methods may include:

• debit or credit card through our payment processor;
• cryptocurrency;
• PayPal; and
• Payoneer.

Card payments are generally processed through Stripe or another payment provider integrated with our systems.

PayPal

Where PayPal payment is accepted, a 4.4% payment processing fee may be added to the invoice or payment amount.

This fee is a payment-processing charge and not a tax.

Different payment methods may become available or unavailable from time to time.

CANCELLATIONS AND REFUNDS

23. Client Cancellation Before Work Begins

If the Client cancels an individual service before Avazona has started any work, Avazona will provide a 100% refund of the service price.

For the purposes of this section, work may include activities such as:

• research;
• content preparation;
• article writing;
• design;
• campaign preparation;
• publisher submission;
• development work; or
• other substantive work relating to the purchased service.

Mandatory consumer cancellation rights are addressed separately below.

24. Cancellation After Content Has Been Written

If the Client voluntarily cancels a media placement after Avazona has completed or substantially completed the article but before the article has been submitted to the publisher, Avazona may deduct a $100 content writing fee from the refund.

The remainder of the applicable placement fee will be refunded.

This provision applies to discretionary Client cancellations and does not apply where the selected publisher rejects the Client or article.

If the publisher rejects the placement, the Client remains entitled to the replacement or 100% refund policy described above.

For consumers, any deduction remains subject to applicable statutory rights.

25. Cancellation After Publisher Submission

Once an article has been submitted to a publication, cancellation depends on whether the publisher can still stop the article.

If the Client asks Avazona to cancel after submission:

If publication can be stopped

If Avazona is able to contact the publisher in time and successfully cancel the pending publication, Avazona may deduct the $100 content writing fee, with the remaining eligible amount refunded.

If the article cannot be stopped and is published

If the publisher has already published the article or the publication can no longer reasonably be cancelled, the placement will be considered delivered and no refund will be provided for that placement.

This does not limit any statutory rights that apply to a consumer.

26. UK Consumer Cancellation Rights

If you purchase a service as a consumer rather than for business purposes, you may have cancellation rights under applicable UK consumer law, including rights relating to certain online or distance contracts.

Where applicable, a consumer may have a legal cancellation period following formation of the contract.

If you expressly ask Avazona to begin providing services during a statutory cancellation period, you acknowledge that:

• Avazona may begin work immediately at your request;
• if you subsequently exercise a valid statutory cancellation right, you may be required to pay an amount permitted by law for services already supplied; and
• where the service has been fully performed and applicable legal requirements have been satisfied, the statutory cancellation right may end.

Nothing in these Terms removes or reduces mandatory rights available to consumers under applicable law.

SERVICE EXPIRATION

27. Purchased Services Must Be Used Within One Year

Unless a shorter period is expressly stated for a particular service, an unused purchased service must be used within 12 months of the original purchase date.

Clients are responsible for reasonably cooperating with Avazona and providing:

• questionnaires;
• article information;
• supporting materials;
• photographs;
• approvals;
• requested revisions;
• website access;
• account access; and
• other materials reasonably required to perform the service.

Avazona may send reminders and follow-ups, but responsibility for responding and providing required materials ultimately remains with the Client.

If a Client fails to provide the information, materials, or approval needed to proceed and the service remains unused for 12 months from the purchase date, the applicable service will expire.

After expiry:

• Avazona will have no obligation to provide the unused service;
• the unused service will not be refundable; and
• the Client cannot require Avazona to honour historical publication pricing.

This expiry rule is intended for unused services and orders that cannot progress because the Client has not provided the required cooperation.

Where an order was properly activated and remains in an active publisher review or production process through no fault of the Client, Avazona may continue working on the order beyond the anniversary date as reasonably necessary.

CLIENT RESPONSIBILITIES

28. Accuracy of Information

The Client is responsible for ensuring that information supplied to Avazona is accurate and lawful.

The Client must not knowingly provide:

• false information;
• fabricated achievements;
• falsified documents;
• fake awards;
• misleading professional credentials;
• unsubstantiated factual claims presented as fact;
• plagiarised material;
• photographs used without appropriate rights; or
• other information the Client does not have the right to use.

Avazona and/or a publisher may request supporting evidence for statements contained in an article.

The Client agrees to reasonably cooperate with verification requests.

29. Rights to Client Materials

By providing text, photographs, logos, videos, documents, quotations, biographies, trademarks, or other materials to Avazona, the Client confirms that they have the rights or permission necessary for Avazona to use those materials for the purchased services.

The Client authorises Avazona to provide approved campaign materials to relevant publishers, editors, contractors, distribution providers, and other parties involved in completing the service.

The Client remains responsible for disputes arising from materials supplied or approved by the Client where those materials infringe third-party rights or contain unlawful information.

30. Agency and Reseller Clients

Avazona works with agencies and resellers that purchase services on behalf of their own clients.

Where an agency or reseller places an order:

• the agency or reseller is Avazona's contracting Client unless otherwise agreed;
• the agency is responsible for obtaining necessary approvals from its end client;
• Avazona may rely on approvals and instructions supplied by the agency;
• the agency is responsible for the accuracy of information supplied on behalf of its client; and
• the agency remains responsible for payment to Avazona regardless of its own payment arrangement with the end client.

An agency may resell Avazona's services at its own pricing unless a separate agreement states otherwise.

RESTRICTED INDUSTRIES

31. Prohibited Clients and Content

Avazona does not accept clients, campaigns, or content primarily related to:

• gambling;
• casinos;
• betting;
• adult content or adult services;
• illegal or recreational drugs;
• weapons; or
• other categories that Avazona determines it cannot responsibly or lawfully service.

Avazona may reject or discontinue an order where a Client, topic, product, service, or campaign falls within a prohibited category or violates publisher policies.

Avazona may also decline any order that we reasonably believe creates legal, regulatory, ethical, reputational, or publisher-compliance concerns.

If Avazona declines a paid order before work begins, the applicable payment will be refunded.

THIRD-PARTY PUBLICATIONS

32. Independent Publishers

Media publications offered through Avazona are independent organisations.

Unless expressly stated otherwise, Avazona:

• does not own the publications;
• does not control their editorial departments;
• is not an employee or representative of those publications;
• does not control their future policies; and
• is not endorsed by a publication merely because we can facilitate a placement there.

Publication names and trademarks belong to their respective owners.

Availability of a publication through Avazona does not imply ownership, partnership, endorsement, or official affiliation unless expressly stated.

33. Publication Availability

Publication availability can change at any time.

A publisher may:

• stop accepting articles;
• change its pricing;
• alter editorial requirements;
• restrict industries;
• change link policies;
• introduce disclosure labels;
• change article formats;
• pause submissions;
• stop working with third-party agencies;
• shut down; or
• otherwise modify its service.

Changes to future availability do not change the price of an order already paid for.

If a paid placement becomes unavailable before publication, Avazona will provide the Client with the replacement/refund options set out in these Terms.

NO GUARANTEE OF BUSINESS RESULTS

34. Publication Is the Deliverable

Unless expressly stated otherwise, Avazona's obligation for a media placement is to obtain the agreed publication or provide the applicable remedy described in these Terms.

Avazona does not guarantee that any PR, media, branding, publication, website, social media, Wikipedia, Knowledge Panel, podcast, or related service will result in:

• increased revenue;
• sales;
• customers;
• investors;
• funding;
• leads;
• website traffic;
• social media followers;
• media enquiries;
• reputation improvement;
• search ranking improvements;
• backlink authority;
• SEO performance;
• increased Domain Authority;
• increased Domain Rating;
• Google rankings;
• Google News inclusion;
• Knowledge Graph results;
• AI search visibility;
• AI citations; or
• any particular business outcome.

PR and marketing results depend on many factors outside Avazona's control.

INTELLECTUAL PROPERTY

35. Content Created by Avazona

Unless otherwise stated in a proposal or agreement, after full payment the Client may use final content specifically created and delivered for the Client as part of the purchased service.

Avazona retains ownership of:

• its pre-existing materials;
• internal processes;
• templates;
• methods;
• systems;
• publication databases;
• portal;
• workflows;
• know-how; and
• other intellectual property not created specifically as a Client deliverable.

Third-party materials remain subject to the intellectual property rights of their respective owners.

The version of an article appearing on a publisher's website may also be subject to the publisher's terms and intellectual property policies.

WEBSITE AND PORTAL

36. Avazona Portal

Avazona may provide Clients with access to a private portal containing publication information, pricing, filters, availability, service details, or account functionality.

Portal information is intended for legitimate Client use.

Clients must not:

• attempt unauthorised access;
• interfere with portal security;
• scrape or systematically extract the database without permission;
• distribute login credentials publicly;
• use the portal for unlawful purposes; or
• attempt to copy or reproduce Avazona's proprietary publication database without permission.

Avazona may suspend access where we reasonably believe an account is being misused.

WARRANTIES AND LIABILITY

37. Reasonable Care and Skill

Avazona will provide its services with reasonable care and skill.

Nothing in these Terms excludes obligations or remedies that cannot lawfully be excluded, including applicable statutory consumer rights.

38. Third-Party Actions

Avazona is not responsible for events outside its reasonable control, including independent actions taken by:

• publishers;
• journalists;
• editors;
• search engines;
• Google;
• Wikipedia editors;
• social media platforms;
• podcast platforms;
• hosting companies;
• payment processors;
• distribution networks; or
• other third parties.

However, where a third-party publisher's rejection or unavailability triggers a specific Avazona replacement, refund, or permanence guarantee, Avazona will honour that guarantee in accordance with these Terms.

39. Limitation of Liability

Nothing in these Terms excludes or limits liability where doing so would be unlawful, including liability for fraud or fraudulent misrepresentation, death or personal injury caused by negligence, or liability that cannot be excluded under applicable consumer law.

For Clients purchasing wholly or mainly for business purposes, to the maximum extent permitted by law:

• Avazona will not be liable for indirect or consequential losses;
• Avazona will not be liable for loss of profit, revenue, business opportunity, anticipated savings, goodwill, or reputation resulting from circumstances outside our reasonable control; and
• Avazona's aggregate liability relating to a particular purchased service will not exceed the amount actually paid to Avazona for that affected service, except where applicable law requires otherwise.

For consumers, this section applies only to the extent permitted under mandatory consumer law.

SUBSCRIPTIONS AND RETAINERS

40. Billing Periods

A subscription, retainer, or program may be offered:

• monthly;
• for a fixed number of months;
• semi-annually;
• annually; or
• under another term stated in the applicable proposal.

The specific billing cycle, commitment, and fee displayed when the Client subscribes will apply.

If a subscription is set to renew automatically, the renewal arrangement will be disclosed as part of the applicable purchase or billing arrangement.

Cancelling future renewal does not automatically create a right to refund a billing period that has already begun or been paid for, subject always to applicable statutory consumer rights and any specific written guarantee.

41. Fixed-Term Programs

Where a Client purchases a discounted fixed-term package, such as an annual Star Feature Program or six-month GAP Method package, the discounted price applies to the purchased term.

Any refund or early cancellation right will be subject to:

• these Terms;
• the applicable proposal;
• services already supplied; and
• any mandatory consumer rights.

FORCE MAJEURE

42. Events Outside Our Control

Avazona will not be responsible for delay caused by circumstances outside our reasonable control, including:

• publisher delays;
• website outages;
• cyber incidents;
• search-engine changes;
• changes in publisher ownership;
• natural disasters;
• war;
• civil unrest;
• government actions;
• regulatory changes;
• strikes;
• infrastructure failures;
• widespread internet disruption;
• major technology outages; or
• similar events.

Where an eligible media placement ultimately becomes impossible to deliver, this section does not remove the Client's applicable replacement or refund rights under Avazona's publication guarantee.

CHANGES TO SERVICES AND TERMS

43. Changes to Pricing and Services

Avazona may change:

• future pricing;
• available publications;
• packages;
• program inclusions;
• service offerings; and
• portal functionality.

Such changes apply prospectively and do not retroactively increase the price of services already fully purchased.

If a package or subscription is renewed, the pricing applicable to the renewal will be the pricing disclosed for that renewal.

44. Changes to These Terms

We may update these Terms periodically to reflect changes in:

• our services;
• publisher requirements;
• payment methods;
• business operations;
• applicable law; or
• industry practices.

The current version will be published on our website together with the date of the latest update.

Changes will generally apply to future orders and renewals.

An existing paid order remains governed by the terms applicable when it was purchased unless:

• the Client agrees otherwise; or
• a change is required by applicable law.

TERMINATION

45. Avazona's Right to Refuse or Terminate Services

Avazona may refuse or terminate a service where reasonably necessary, including where:

• the Client requests prohibited content;
• the Client supplies knowingly false or fraudulent information;
• the Client engages in abusive or threatening behaviour;
• continuing the service may violate applicable law;
• a publisher refuses the Client;
• the requested activity violates publisher rules;
• the Client materially breaches these Terms; or
• Avazona reasonably determines that the service cannot be provided responsibly.

Where Avazona terminates an eligible media placement because the publisher cannot accept the Client, the replacement/refund guarantee will apply.

Nothing in this section allows Avazona to retain payment where doing so would conflict with applicable consumer law.

PRIVACY

46. Personal Information

Avazona processes personal information in accordance with its Privacy Policy.

By purchasing our services, the Client understands that relevant information may need to be shared with:

• writers;
• editors;
• publishers;
• contractors;
• technology providers;
• payment providers; and
• other parties reasonably required to deliver the purchased service.

Where personal information is intended for publication, the Client acknowledges that published information may become publicly accessible and may subsequently be indexed, archived, syndicated, or referenced by independent third parties.

GENERAL TERMS

47. Entire Agreement

These Terms, together with any applicable:

• proposal;
• quotation;
• invoice;
• order form;
• package description; and
• expressly incorporated written terms,

constitute the agreement between Avazona and the Client regarding the purchased service.

Where a specific written proposal or order expressly conflicts with these Terms, the specific written term will prevail for that order.

48. No Waiver

If Avazona does not immediately enforce a provision of these Terms, that does not mean Avazona has waived the right to enforce it later.

49. Severability

If any provision of these Terms is found to be unlawful, invalid, or unenforceable, the remaining provisions will continue in effect to the extent permitted by law.

50. Assignment

Avazona may assign or transfer its rights and obligations as part of a legitimate business restructuring, merger, acquisition, or transfer of business, subject to applicable law.

A Client may not transfer a purchased service to another unrelated person or business without Avazona's written approval.

Agency clients may purchase services for their end clients as described in these Terms.

GOVERNING LAW

51. Governing Law and Jurisdiction

These Terms and any dispute or claim arising from them are governed by the laws of Scotland.

For business Clients, the courts of Scotland will have jurisdiction over disputes relating to these Terms, unless Avazona and the Client expressly agree otherwise.

If you are a consumer, nothing in this section removes any right you may have under applicable mandatory law to bring proceedings in another competent court.

CONTACT

52. Contact Us

Questions regarding these Terms, an order, cancellation, refund, or service can be directed to:

Avazona Ltd trading as Avazona Agency
Unit 62, 67 Viewforth
Edinburgh EH10 4LQ
United Kingdom

Email: info@avazona.com
Telephone: +1 315 824 4010
Website: https://avazona.com/