Zero Waste Group


The focus of this case study is on Zero Waste Group, a well-regarded company that specializes in property clearance and trash removal. They are known for their strong dedication to environmental sustainability. The mission of the Zero Waste Group is to recycle and re-use as much waste as possible. Their goal is to prevent items from ending up in landfills by passing them back through the local community.

A representative of the brand approached Avazona about working together on a marketing initiative. The goal of this collaboration was to use Avazona's marketing expertise to improve Zero Waste Group's brand presence and credibility in the sustainable waste management industry.

Avazona, known for its excellent marketing strategies and partnerships, recognized the chance to help Zero Waste Group in their goal of responsible waste management and community involvement. Avazona wanted to create a brand promotion strategy that would showcase their commitment to recycling, community involvement, and outstanding customer service.


Zero Waste Group, a prominent property clearance and trash removal company, sought to enhance its credibility and authority. Our objective was to develop a distinctive angle for Zero Waste Group’s story and assist them in securing media coverage in various noteworthy publications, ultimately increasing their credibility and online visibility.



  • Create powerful content that positions Zero Waste Group in a powerful way on the media.
  • Place features about Zero Waste Group on top-tier media outlets to gain massive exposure.
  • Improve Google search presence for Zero Waste Group.
  • Generate enough press so that it could, later on, be used as leverage to get on even bigger media outlets if needed.
  • Attain enough media coverage to meet the eligibility criteria for social media verification.

Secured Media Coverage On

No guesswork involved! We deliver results!



  • Got Zero Waste Group featured on TechRadar, LA Wire, US Reporter, and many more major media outlets.
  • Created compelling content and strategically got it placed on major media outlets to position Zero Waste Group as an expert in their field.
  • Created backlinks on top-quality sites to improve SEO and SERP ranking.
  • Improved press exposure, brand credibility, and Google presence.


  • Our company is very happy with our collaboration with Avazona. The communication was seamless, the delivery was top-notch, and the services provided have largely contributed to our business. We highly recommend Avazona company.

    Yulia Martsul
    Director, BestChange
  • Working with Avazona was a great experience! They made the process quick and fun and I was able to make all the desired edits on our pieces easily. Very happy with the results.

    Sandra Possing
    CEO, Sandra Possing
  • Amazing and high-quality service. Absolutely, loved working with Avazona. The professionalism in delivering with quality was very impressive. Every little detail of my services was well understood and presented within the expected time. I am so happy that I made a perfect choice.

    Amritha Kailas
    Founder, Samsarga Institute
  • Very professional team, I am a satisfied client and recommend Avazona for PR services.

    Percy Vaid
    CEO, Percy Vaid
  • Zach is an excellent professional in his field! The work was done quickly, clearly, and efficiently. I am very grateful for our cooperation!

    Valeriya Nikolaeva
    Brand Marketing Manager, GSM
  • Great work as usual! Avazona is very easy to work with and makes sure that the customer is happy throughout the whole process!

    Kerem Kalkanci
    Co-Founder, ProTranslate.Net
  • Tariq was very responsive, great to work with, very respectful and took responsibility. Great customer service. Would highly recommend him.

    Mohamad Hoteit
    CEO, Peakology
  • Excellent, professional work as usual. Highly recommended!

    Andrei S
    Founder, Good Calculators

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