Zero Waste Group
Overview
The focus of this case study is on Zero Waste Group, a well-regarded company that specializes in property clearance and trash removal. They are known for their strong dedication to environmental sustainability. The mission of the Zero Waste Group is to recycle and re-use as much waste as possible. Their goal is to prevent items from ending up in landfills by passing them back through the local community.
A representative of the brand approached Avazona about working together on a marketing initiative. The goal of this collaboration was to use Avazona's marketing expertise to improve Zero Waste Group's brand presence and credibility in the sustainable waste management industry.
Avazona, known for its excellent marketing strategies and partnerships, recognized the chance to help Zero Waste Group in their goal of responsible waste management and community involvement. Avazona wanted to create a brand promotion strategy that would showcase their commitment to recycling, community involvement, and outstanding customer service.
Challenge
Zero Waste Group, a prominent property clearance and trash removal company, sought to enhance its credibility and authority. Our objective was to develop a distinctive angle for Zero Waste Group’s story and assist them in securing media coverage in various noteworthy publications, ultimately increasing their credibility and online visibility.
Strategy
- Create powerful content that positions Zero Waste Group in a powerful way on the media.
- Place features about Zero Waste Group on top-tier media outlets to gain massive exposure.
- Improve Google search presence for Zero Waste Group.
- Generate enough press so that it could, later on, be used as leverage to get on even bigger media outlets if needed.
- Attain enough media coverage to meet the eligibility criteria for social media verification.
Results
- Got Zero Waste Group featured on TechRadar, LA Wire, US Reporter, and many more major media outlets.
- Created compelling content and strategically got it placed on major media outlets to position Zero Waste Group as an expert in their field.
- Created backlinks on top-quality sites to improve SEO and SERP ranking.
- Improved press exposure, brand credibility, and Google presence.