Winden
Overview
This case study focuses on Winden, an innovative company at the forefront of developing banking products and services to empower the next generation of entrepreneurs. With Founder and CEO Daniel Sathyanesan at the helm, Winden seeks to navigate the ever-changing landscape of the digital age, assisting businesses and entrepreneurs in driving the expansion of the global internet economy.
Traditional banking systems frequently fail to keep up with the fast pace of innovation in a world that changes swiftly. Winden recognizes this chasm and endeavors to bridge it by providing innovative solutions tailored to the specific needs of contemporary entrepreneurs. Winden aims to establish a thriving ecosystem that enables individuals and businesses to flourish in the digital age by leveraging their expertise in technology and finance.
Daniel Sathyanesan, recognizing the significance of brand promotion and credibility, contacted Avazona in an effort to collaborate on these crucial aspects for his company. Winden is poised to establish itself as a trusted partner for aspiring and established entrepreneurs, solidifying its position as a key participant in shaping the future of the global internet economy with the assistance of Avazona.
Challenge
Winden, an innovative company at the forefront of developing banking products and services company, sought to enhance its company's credibility and authority. Our objective was to develop a distinctive angle for Winden’s story and assist them in securing media coverage in various noteworthy publications, ultimately increasing their credibility and online visibility.
Strategy
- Create powerful content that positions Winden in a powerful way on the media.
- Place features about Winden on top-tier media outlets to gain massive exposure.
- Improve Google search presence for Winden.
- Generate enough press so that it could, later on, be used as leverage to get on even bigger media outlets if needed.
- Attain enough media coverage to meet the eligibility criteria for social media verification.
Results
- Got Winden featured on Tech Crunch, Tech Times, iTech Post, Veterans Today, Techaeris, and many more major media outlets.
- Created Wikitia profile to gain more credibility.
- Created compelling content and strategically got it placed on major media outlets to position Winden as an expert in their field.
- Created backlinks on top-quality sites to improve SEO and SERP ranking.
- Improved press exposure, brand credibility, and Google presence.