STAR's TECH
Overview
This case study is on STAR's TECH, a company that is committed to environmental preservation and sustainability. To lessen the environmental impact of snow removal and protect starfish populations, STAR's TECH has created the cutting-edge 'ECO-ST' Starfish De-icer.
Using calcium chloride or salt to melt snow has severe environmental repercussions because it produces chloride ions, which corrode metal, damage concrete, and harm plants. Other eco-friendly deicers have appeared, however, they have performance and cost issues and can be harmful to the environment. STAR's TECH's ECO-ST utilizes marine garbage, in this case, starfish, to get over these issues.
STAR's TECH's extraction technique takes bone chips from starfish and turns them into a green alternative to chemical de-icers. In addition, they use collagen extracted from starfish to develop "PENELLAGEN," a dermis-penetrating cosmetic component. In addition, the organization achieves zero waste by recycling by-products into fertilizer.
By perfectly upcycling materials, STAR's TECH works to protect the planet for future generations. They approached Avazona to help spread awareness of their company and boost their reputation. Marketing Manager at STAR's TECH Dan Shin collaborated with Avazona to accomplish STAR's TECH's marketing goals.
Challenge
STAR's TECH, a sustainable technology firm committed to protecting the planet, sought to enhance its company's credibility and authority. Our objective was to develop a distinctive angle for STAR's TECH’s story and assist them in securing media coverage in various noteworthy publications, ultimately increasing their credibility and online visibility.
Strategy
- Create powerful content that positions ECO-ST in a powerful way on the media.
- Place features about ECO-ST on top-tier media outlets to gain massive exposure.
- Improve Google search presence for ECO-ST.
- Generate enough press so that it could, later on, be used as leverage to get on even bigger media outlets if needed.
- Attain enough media coverage to meet the eligibility criteria for social media verification.
Secured Media Coverage On
No guesswork involved! We deliver results!
Results
- Got ECO-ST featured on IB Times, Yahoo Finance, Jpost, Business Insider, SF Examiner, and many more major media outlets.
- Created Wikitia profile to gain more credibility.
- Created compelling content and strategically got it placed on major media outlets to position ECO-ST as an expert in their field.
- Created backlinks on top-quality sites to improve SEO and SERP ranking.
- Improved press exposure, brand credibility, and Google presence.
Reviews
Our company is very happy with our collaboration with Avazona. The communication was seamless, the delivery was top-notch, and the services provided have largely contributed to our business. We highly recommend Avazona company.
Working with Avazona was a great experience! They made the process quick and fun and I was able to make all the desired edits on our pieces easily. Very happy with the results.
Amazing and high-quality service. Absolutely, loved working with Avazona. The professionalism in delivering with quality was very impressive. Every little detail of my services was well understood and presented within the expected time. I am so happy that I made a perfect choice.
Very professional team, I am a satisfied client and recommend Avazona for PR services.
Zach is an excellent professional in his field! The work was done quickly, clearly, and efficiently. I am very grateful for our cooperation!
Great work as usual! Avazona is very easy to work with and makes sure that the customer is happy throughout the whole process!
Tariq was very responsive, great to work with, very respectful and took responsibility. Great customer service. Would highly recommend him.
Excellent, professional work as usual. Highly recommended!
