Marko Stout
Overview
This case study is about Marko Stout, a creative artist, and the exciting universe he has created via his paintings. Marko Stout has created a space for himself in the art world as the CEO and founder of his namesake business by breaking with tradition and expanding the possibilities of creative expression.
Marko Stout, the company's representative, approached Avazona about working together on a brand marketing campaign to raise awareness and reputation for Marko Stout's creative canon. Marko Stout wanted to share the wonder of modern art with more people since he was enthusiastic about stimulating people's imaginations and curiosities.
Marko Stout's art has the ability to speak to a wide variety of people all over the world, and Avazona, a leading expert in marketing and strategic partnerships, saw that. Marko Stout and Avazona teamed up to give the world a glimpse of the artist's incredible talent, to elevate Stout's stature in the art world, and to provide collectors with a chance to acquire a piece of Stout's enduring legacy.
Challenge
Marko Stout, a well-known creative artist, sought to enhance his company's credibility and authority. Our objective was to develop a distinctive angle for Marko Stout’s story and assist them in securing media coverage in various noteworthy publications, ultimately increasing their credibility and online visibility.
Strategy
- Create powerful content that positions Marko Stout in a powerful way on the media.
- Place features about Marko Stout on top-tier media outlets to gain massive exposure.
- Improve Google search presence for Marko Stout.
- Generate enough press so that it could, later on, be used as leverage to get on even bigger media outlets if needed.
- Attain enough media coverage to meet the eligibility criteria for social media verification.
Results
- Got Marko Stout featured on GQ, Maxim, Haute Living, Glamour, OK! Magazine, and many more major media outlets.
- Created compelling content and strategically got it placed on major media outlets to position Marko Stout as an expert in their field.
- Created backlinks on top-quality sites to improve SEO and SERP ranking.
- Improved press exposure, brand credibility, and Google presence.