This case study is based on Lensa, one of the top US-based online job portals with over 10 million members and experiencing rapid growth. Lensa is a next-gen job-matching and hunting platform that aims to revolutionize the way job seekers uncover their strengths, skills, and talents. In the post-pandemic era, Lensa stands out as a job-matching platform that truly makes sense. By leveraging predictive analytics, Lensa aims to unearth and evaluate an applicant's strongest qualities, aligning them with the specific requirements of recruiters.

Contrary to common belief, landing the perfect job is much easier than people perceive. As job seekers, users must be aware of their most impactful skills to capture the attention of top recruiters. Lensa has introduced a novel way for individuals to discover information about their strengths and weaknesses—an innovative workstyle game. Known for its expertise in predictive analysis, natural language processing, and machine learning, Lensa has devoted significant effort to empower job seekers with greater self-insight. This game serves as a pivotal tool in achieving that goal.

Stefan, a growth marketer at Lensa, approached us to facilitate brand promotion and enhance the credibility of Lensa and their workstyle game.


Lensa, a prominent US-based online job portal company, sought to enhance its company's credibility and authority. Our objective was to develop a distinctive angle for Lensa's story and assist them in securing media coverage in various noteworthy publications, ultimately increasing their credibility and online visibility.



  • Create powerful content that positions Lensa in a powerful way on the media.
  • Place features about Lensa and their workstyle game on top-tier media outlets to gain massive exposure.
  • Improve Google search presence for Lensa.
  • Generate enough press so that it could, later on, be used as leverage to get on even bigger media outlets if needed.
  • Attain enough media coverage to meet the eligibility criteria for social media verification.

Secured Media Coverage On

No guesswork involved! We deliver results!



  • Got Lensa featured on Venture Beat, Business Insider, Forbes, USA Today, Fast Company, and many more major media outlets.
  • Created backlinks on Harvard.edu, Duke.edu, Cornell.edu, and other top-quality sites.
  • Created compelling content and strategically got it placed on major media outlets to position Lensa as an expert in their field.
  • Created backlinks on top-quality sites to improve SEO and SERP ranking.
  • Improved press exposure, brand credibility, and Google presence.


  • Our company is very happy with our collaboration with Avazona. The communication was seamless, the delivery was top-notch, and the services provided have largely contributed to our business. We highly recommend Avazona company.

    Yulia Martsul
    Director, BestChange
  • Working with Avazona was a great experience! They made the process quick and fun and I was able to make all the desired edits on our pieces easily. Very happy with the results.

    Sandra Possing
    CEO, Sandra Possing
  • Amazing and high-quality service. Absolutely, loved working with Avazona. The professionalism in delivering with quality was very impressive. Every little detail of my services was well understood and presented within the expected time. I am so happy that I made a perfect choice.

    Amritha Kailas
    Founder, Samsarga Institute
  • Very professional team, I am a satisfied client and recommend Avazona for PR services.

    Percy Vaid
    CEO, Percy Vaid
  • Zach is an excellent professional in his field! The work was done quickly, clearly, and efficiently. I am very grateful for our cooperation!

    Valeriya Nikolaeva
    Brand Marketing Manager, GSM
  • Great work as usual! Avazona is very easy to work with and makes sure that the customer is happy throughout the whole process!

    Kerem Kalkanci
    Co-Founder, ProTranslate.Net
  • Tariq was very responsive, great to work with, very respectful and took responsibility. Great customer service. Would highly recommend him.

    Mohamad Hoteit
    CEO, Peakology
  • Excellent, professional work as usual. Highly recommended!

    Andrei S
    Founder, Good Calculators

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