Lensa
Overview
This case study is based on Lensa, one of the top US-based online job portals with over 10 million members and experiencing rapid growth. Lensa is a next-gen job-matching and hunting platform that aims to revolutionize the way job seekers uncover their strengths, skills, and talents. In the post-pandemic era, Lensa stands out as a job-matching platform that truly makes sense. By leveraging predictive analytics, Lensa aims to unearth and evaluate an applicant's strongest qualities, aligning them with the specific requirements of recruiters.
Contrary to common belief, landing the perfect job is much easier than people perceive. As job seekers, users must be aware of their most impactful skills to capture the attention of top recruiters. Lensa has introduced a novel way for individuals to discover information about their strengths and weaknesses—an innovative workstyle game. Known for its expertise in predictive analysis, natural language processing, and machine learning, Lensa has devoted significant effort to empower job seekers with greater self-insight. This game serves as a pivotal tool in achieving that goal.
Stefan, a growth marketer at Lensa, approached us to facilitate brand promotion and enhance the credibility of Lensa and their workstyle game.
Challenge
Lensa, a prominent US-based online job portal company, sought to enhance its company's credibility and authority. Our objective was to develop a distinctive angle for Lensa's story and assist them in securing media coverage in various noteworthy publications, ultimately increasing their credibility and online visibility.
Strategy
- Create powerful content that positions Lensa in a powerful way on the media.
- Place features about Lensa and their workstyle game on top-tier media outlets to gain massive exposure.
- Improve Google search presence for Lensa.
- Generate enough press so that it could, later on, be used as leverage to get on even bigger media outlets if needed.
- Attain enough media coverage to meet the eligibility criteria for social media verification.
Results
- Got Lensa featured on Venture Beat, Business Insider, Forbes, USA Today, Fast Company, and many more major media outlets.
- Created backlinks on Harvard.edu, Duke.edu, Cornell.edu, and other top-quality sites.
- Created compelling content and strategically got it placed on major media outlets to position Lensa as an expert in their field.
- Created backlinks on top-quality sites to improve SEO and SERP ranking.
- Improved press exposure, brand credibility, and Google presence.