inGen Dynamics
Overview
This case study focuses on InGen Dynamics, a prominent Robotics and AI solutions provider. InGen Dynamics was founded by Arshad Hisham, a visionary leader in the industry, with the mission of harnessing the immense potential of Robotics and AI to transform the way we live and work.
Using Robotics and AI in simple, smart, and useful ways is central to InGen Dynamics' objective to better people's lives. The company envisions a future in which millions of people around the globe can live fuller, healthier, and safer lives in their homes and workplaces. This dedication to creating a future that empowers and enables drives every aspect of InGen Dynamics' operations.
Arshad Hisham understood the importance of brand promotion and enhancing InGen Dynamics' credibility. The objective of the partnership between InGen Dynamics and Avazona was to highlight the innovative solutions created by InGen Dynamics and demonstrate their impact on society and industry. Using Avazona's proven strategies, InGen Dynamics attracted a larger audience, earned the trust of prospective clients, and bolstered its position as an industry leader in Robotics and AI.
Challenge
InGen Dynamics, a prominent Robotics and AI solutions provider, sought to enhance its company's credibility and authority. Our objective was to develop a distinctive angle for InGen Dynamics’ story and assist them in securing media coverage in various noteworthy publications, ultimately increasing their credibility and online visibility.
Strategy
- Create powerful content that positions inGen Dynamics in a powerful way on the media.
- Place features about inGen Dynamics on top-tier media outlets to gain massive exposure.
- Improve Google search presence for inGen Dynamics.
- Generate enough press so that it could, later on, be used as leverage to get on even bigger media outlets if needed.
- Attain enough media coverage to meet the eligibility criteria for social media verification.
Results
- Got inGen Dynamics featured on Bloomberg, Forbes, The Next Web, Business Insider, Boston Globe, and many more major media outlets.
- Distributed press releases on Venture Beat, Yahoo Finance, Benzinga, Digital Journal, and other top-quality sites.
- Created compelling content and strategically got it placed on major media outlets to position inGen Dynamics as an expert in their field.
- Created backlinks on top-quality sites to improve SEO and SERP ranking.
- Improved press exposure, brand credibility, and Google presence.