Good Calculator
Overview
This case study is based on Good Calculators, founded by Andrei S., a collection of highly functional online calculators designed for desktop computers, mobile devices, and tablets. They attempt to provide calculators for a variety of community needs, including finance, homework, weight loss, and pregnancy.
Good Calculators is committed to providing a valuable service. They promote user-friendliness by offering extensive step-by-step guidelines for calculations, developing understanding of the process behind the answers. Currently offering more than 350 calculators, Good Calculators is committed to expanding their selection to meet the evolving requirements of the community. All of their calculators are free because they believe that everyone should have access to information. They encourage user feedback and suggestions for service improvement and problem resolution.
By collaborating with Avazona, Andrei S. aimed to leverage their brand promotion and credibility-building expertise. Together, they established Good Calculators as a reliable online resource for accurate calculations, reiterating their dedication to ease of use, accessibility, and user satisfaction.
Challenge
Good Calculators, a provider of highly functional online calculators designed for desktop computers, mobile devices, and tablets, sought to enhance its company's credibility and authority. Our objective was to develop a distinctive angle for Good Calculators’ story and assist them in securing media coverage in various noteworthy publications, ultimately increasing their credibility and online visibility.
Strategy
- Create powerful content that positions Good Calculators in a powerful way on the media.
- Place features about Good Calculators on top-tier media outlets to gain massive exposure.
- Improve Google search presence for Good Calculators.
- Generate enough press so that it could, later on, be used as leverage to get on even bigger media outlets if needed.
- Attain enough media coverage to meet the eligibility criteria for social media verification.
Results
- Got Good Calculators featured on Forbes, Telegraph, Entrepreneur, Seeking Alpha, ZME Science, and many more major media outlets.
- Secured backlinks from Wikipedia pages to gain more authority.
- Created compelling content and strategically got it placed on major media outlets to position Good Calculators as an expert in their field.
- Created backlinks on top-quality sites to improve SEO and SERP ranking.
- Improved press exposure, brand credibility, and Google presence.