Protranslate
Overview
This case study is on Protranslate, a leading online translation platform created by Kerem Kalkanci. Protranslate has over 65,000 satisfied customers from 163 different countries thanks to their dedication to providing only the highest quality translation services. Protranslate is a reputable company because they have translated over 120 million words.
Protranslate collaborated with Avazona to improve brand promotion and reputation. Protranslate wanted to expand its audience and raise awareness of its brand, so it enlisted Avazona to help with digital marketing. The teams worked together to make Protranslate the go-to website for high-quality translations.
Protranslate and Avazona joined forces because they wanted to increase Protranslate's clientele and strengthen their position in the marketplace. Protranslate's goal, through carefully planned brand marketing activities, was to increase recognition of the company as a trustworthy and cutting-edge translation platform, thereby fostering long-term success and customer loyalty.
In this case study, we'll look at how Protranslate and Avazona worked together to boost Protranslate's visibility and trust in the cutthroat translation market.
Challenge
Protranslate, an online translation platform, sought to enhance its company's credibility and authority. Our objective was to develop a distinctive angle for Protranslate’s story and assist them in securing media coverage in various noteworthy publications, ultimately increasing their credibility and online visibility.
Strategy
- Create powerful content that positions Protranslate in a powerful way on the media.
- Place features about Protranslate on top-tier media outlets to gain massive exposure.
- Improve Google search presence for Protranslate.
- Generate enough press so that it could, later on, be used as leverage to get on even bigger media outlets if needed.
- Attain enough media coverage to meet the eligibility criteria for social media verification.
Results
- Got Protranslate featured on Business Insider, Entrepreneur, Jpost, Tech Times, University Herald, and many more major media outlets.
- Created backlinks on Science Times, AP News, Econo Times, and other top-quality sites.
- Created compelling content and strategically got it placed on major media outlets to position Protranslate as an expert in their field.
- Created backlinks on top-quality sites to improve SEO and SERP ranking.
- Improved press exposure, brand credibility, and Google presence.